Spanish Menswear Brand Harper & Neyer Implements MySize's Naiz Fit Sizing Solution
MySize, Inc. (Nasdaq: MYSZ) (TASE: MYSZ.TA) ("MySize" or the "Company"), an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced that Harper & Neyer, a leading Spain-based menswear brand, has fully implemented and gone live with the Naiz Fit sizing solution, a MySize product. Naiz Fit is being utilized across Harper & Neyer's global ecommerce sites to reduce returns related to size and fit issues.
With a strong European presence through 21 stores in Spain, France, Italy, Andorra, and Portugal, as well as Mexico, Harper & Neyer's "dressed to win" motto reflects a brand with a clear target for active men who love fashion and are in need of a stylish, elegant and casual outfit.
"Our customers have a distinct taste in style that Harper & Neyer's masculine collection embodies so well. Proper fit is essential to style and comfort. The Naiz Fit sizing tool seamlessly integrates into our ecommerce sites to lead our customers to the best size selection for their body and shape," stated Nabil Salah, CEO of Harper & Neyer.
"Naiz Fit is emerging as the leading SaaS-based sizing solution for European fashion brands and retailers. Through our physical presence and the Naiz Fit team in Spain, MySize has deep marketing and service reach into the EU market, which is further fueling product adoption and accelerating growth for the MySize portfolio of sizing solutions," stated MySize CEO and Founder, Ronen Luzon."
MySize's sizing solutions, MySizeID and Naiz Fit, are software-as-a-serve (SaaS) products offered to fashion brands and retailers worldwide.